Book Marketing Services
for Authors.
Book marketing services from BookPublishersNYC.com position a book for the readers it is written for. The services include listing and keyword research, launch planning, promotional copy and graphics, and marketing engagements of one, two or three months. Paid advertising management is a separate service, and advertising spend is always paid separately.
A professional book marketing service starts from the book, its genre and its audience. BookPublishersNYC.com agrees the deliverables in writing before work begins, so the author knows what each engagement includes. No marketing service guarantees sales, reviews or rankings. Authors keep ownership of their books.
What Are Book
Marketing Services?
Book marketing services are professional services that help an author prepare and carry out a plan for reaching readers. They cover the work around a book rather than the book itself: how the retail listing reads, which keywords a reader might search, what promotional material supports the launch, and how the results are reviewed.
Marketing works best on a book that is ready. A clear description, a strong cover and clean text all affect how readers respond, so marketing usually follows editing, cover design and publishing setup. Marketing can also begin before release, because a launch plan is built ahead of the publication date.
BookPublishersNYC.com provides marketing as individual services and inside the Author Launch & Growth package.
What Book Marketing
Services Include.
The exact deliverables are agreed in writing for each project. These are the services available.
Listing and keyword research
The service reviews the book’s retail listing and researches the keywords readers may use to find a book like it. The research informs the description and the listing’s metadata.
Book description and metadata
The book description is the main sales text on a retail page. The service writes or improves it and prepares the listing’s metadata so the book is described accurately and consistently.
Social media launch graphics
The service produces graphics the author can use to announce the book on social media and build excitement leading up to publication.
Promotional copy
The service writes promotional text, including the book announcement and other copy needed for the launch and early engagement campaigns.
A 30-day book launch marketing plan
The plan sets out the actions to take around release over thirty days. It is included in the Author Launch & Growth package.
Author website landing page design
The service designs a landing page for the book on the author’s website. It is included in the Author Launch & Growth package.
Launch performance review
After the launch period, the service reviews how the launch performed, analyzes the data, and recommends actionable next steps.
Ongoing marketing
Ongoing marketing is a monthly engagement of one, two or three months, with precise deliverables defined in a written scope.
Paid advertising management
Paid advertising management is a separate service with its own written scope. Note that ad spend is always paid separately.
Marketing scope is tailored to the book. Not every book needs every service. We establish a clear, written scope of deliverables before any work begins.
Launch, Ongoing, and
Advertising Management.
BookPublishersNYC.com separates marketing into three services so that authors can clearly see what they are buying. The term “campaign management” is always explicitly explained in the written scope, whether it covers organic promotion, paid advertising, or both.
What a Paid Advertising Scope States
The written scope explicitly names the platforms managed, the campaign setup and management procedures, the number and type of creative assets to be designed, the reporting frequency, the campaign duration, the management fee, the advertising budget the author pays separately, the author’s approval requirements, and the specific exclusions.
KDP Marketing
Marketing a Book Published on
Amazon KDP.
Amazon KDP is the platform where many authors publish and sell their books, and its listing is where most readers decide. A book marketing service for a KDP book focuses on the parts of the listing an author controls.
Platform Setup & Marketing Scope
01 — 04Platform Setup
BookPublishersNYC.com supports initial setup on Amazon KDP and other platforms through its book publishing services.
Marketing Synergy
Marketing builds on that setup. A launch plan can begin before release, ensuring your book’s foundation is ready ahead of publication.
Enhanced Research
The Author Launch & Growth package explicitly includes enhanced listing and keyword research to optimize your retail presence.
Scoped Engagements
Individual marketing engagements can be specifically scoped to focus entirely on optimizing and promoting a KDP listing.
Platform Reality
No marketing service controls how a platform ranks a book. Each platform decides how it displays and recommends books under its own platform rules.
Service Evaluation
How to Choose Book
Marketing Services.
Authors comparing book marketing services can look for six things. They apply to any provider in the industry.
Evaluation Criteria
The Right
Fit
A professional service is transparent, realistic, and tailored.
Six Things to Look For
01 — 06Clear, written deliverables
A good scope lists what the author receives, how many pieces, over what period. Vague promises are a warning sign.
Honest limits
No provider can guarantee sales, reviews, bestseller status or advertising returns. A provider who guarantees them is overstating what marketing can do.
Advertising costs shown separately
The management fee and the advertising budget are different costs. A clear quote shows both.
Reporting
A scope states how results are reported and how often.
Fit with the book
Marketing should reflect the genre and the audience, and it works best on a book whose cover, text and description are ready.
The author’s control
The author approves the material, keeps ownership of the book and keeps control of the platform accounts.
Our Approach
BookPublishersNYC.com scopes each engagement in writing, shows the advertising budget separately and does not guarantee results.
Expectations & Reality
What Book Marketing Can
and Cannot Accomplish.
What Marketing Can Do
Present the book clearly to the readers it suits.
Improve how the listing reads and how well it matches what readers search for.
Give the launch a structured plan and provide the author with professional promotional material to use.
Show the author what is working, through detailed reviews and analysis of the results.
What Marketing Cannot Do
Guarantee sales, reviews, rankings or bestseller status.
Guarantee advertising returns, ROI, or a particular audience response.
Make up for a book that is not ready, such as one with an unclear description, an unedited text, or a poor cover.
How Book Marketing
Works.
to Review.
A transparent seven-step process.
Request a quote
The author describes the book, its genre, its audience and the goals for marketing.
Talk it through
BookPublishersNYC.com discusses the book and the goals with the author by phone and email.
Receive the quote
The quote states the deliverables, the engagement length, the price and the exclusions.
Sign the agreements
The service agreement and the confidentiality agreement are signed before work begins.
Make the advance payment
The author pays the advance stated in the agreement, and the project begins.
Carry out the scope
The agreed deliverables are produced and delivered for the author’s approval.
Review the results
The author receives the performance review or the reporting stated in the scope.
Engagement Length
The length of the engagement depends on whether the author books one, two or three months.
See the full process to understand how we work with authors at every stage of publication.
What You Provide
for a Marketing
Project.
A successful marketing campaign relies on the foundational assets and information you supply.
We use your book details, retail access, and promotional materials to build a strategy that authentically represents your work to the right audience.
The Book Details
The finished book, or the details of the book’s title, genre and intended audience.
Retail Access
Access to the retail listing, or the information needed to review and optimize it.
Author Materials
The author biography and any existing promotional material or platform links.
Written Approvals
Approval of the copy, graphics, targeting and marketing plans in writing.
Advertising Requirements
For advertising, the ad budget (paid separately), and the approval of campaigns.
Ownership & Control
The author is responsible for owning, or having permission to use, anything the author supplies. The author keeps control of the platform accounts and the advertising accounts.
Professional Book Marketing Packages
Structured for Every Author.
Compare our book marketing services packages below. Select the tier that matches your publishing goals, and our NYC team will tailor the campaign scope to your exact genre and target audience.
Book Launch Essentials
Best for first-time authors with a limited budget.
- Amazon book listing optimization
- Book description optimization
- Keyword and category research
- 5 social media promotional graphics
- Book launch checklist
Author Visibility
Best for authors building their online presence.
- Everything in Book Launch Essentials
- 15 promotional social media graphics
- 30-day content calendar
- Author bio and profile optimization
- 3 promotional email drafts
- Marketing campaign plan
Book Marketing Campaign
Best for authors seeking hands-on campaign support.
- Everything in Author Visibility
- Campaign implementation and scheduling
- Promotional copy and content publishing
- Reader outreach research
- Campaign monitoring
- End-of-campaign performance report
Need a tailored campaign or custom scope that matches unique requirements? Request a custom quote and our editorial team will calculate your precise specifications within 24 hours.
Book Marketing Services
for Authors in NYC.
We provide book marketing services for authors in New York City and for authors who work with us remotely. Planning, reviews and consultations run through shared documents and scheduled calls, so location does not limit the work.
Marketing support that can work around your location.
NYC authors can work with us through a structured process of shared documents, scheduled calls, marketing reviews and campaign planning. Local context can be included where it genuinely helps the book and its audience.
Being based in New York City can create useful local context for certain campaigns, but the marketing process does not depend on physical proximity. The right approach depends on the book, audience, goals and channels selected.
How Marketing Fits With
Editing, Design & Publishing.
Marketing works on a book that is ready to be seen. These core publishing services prepare your book first, giving your marketing campaign the strongest possible foundation.
Book Editing Services
Improve the text, structure, and pacing so the content readers will sample is polished and professional.
Book Cover Design
Produce the high-quality, genre-appropriate cover that appears in every retail listing and advertisement.
Book Publishing Services
Set up the retail listings, manage the metadata, and establish the book across the necessary platforms.
Audiobook Production
Add a premium audio edition, creating an additional format that marketing campaigns can effectively promote.
A successful marketing campaign relies on these elements. A clear description, a strong cover, and clean text all determine how readers will respond.
Explore Publishing Services
Questions Before
You Market.
Book marketing depends on your book, audience, publishing stage, goals and available budget. These answers explain what the service covers, when to begin and what to expect.
What do book marketing services include?
Book marketing services include audience review, strategy, retail page optimization, launch planning, promotional assets and author platform support. You choose the parts your book actually needs.
Do you guarantee book sales?
No. No honest provider can guarantee sales. We improve your marketing plan, positioning and materials, while results depend on factors such as your book, audience, budget, timing and market response.
When should I start marketing my book?
Start while the book is in production when possible. Retail pages and promotional assets need preparation, and early planning gives you time to organize the launch around the actual publication date.
SEE HOW THE PUBLISHING PROCESS WORKS →Do you offer a KDP book marketing service?
Yes. We can help prepare your Amazon KDP book page, including the title, description, categories and keywords, and build the marketing plan around the published book and its retail presence.
EXPLORE PUBLISHING PLATFORMS →What is the difference between book marketing and book promotion?
Book marketing is the broader plan covering audience, positioning, messaging and channel selection. Book promotion is the activity that carries that message to readers through the channels selected for the campaign.
Do you work with indie and self-published authors?
Yes. We provide book marketing services for indie authors and can structure the work around your publishing stage, budget and campaign goals. You keep ownership of your book and your accounts.
EXPLORE SELF-PUBLISHING SERVICES NYC →Are there affordable book marketing services?
Yes. You do not need every marketing service at once. We can start with essential work such as strategy, retail page optimization and a launch plan, then add further support as your budget allows.
SEE PUBLISHING PRICING →How much do book marketing services cost?
Price depends on your goals, campaign scope and timeline. Marketing plans start at $399, while the final quotation depends on the channels, assets, launch support and ongoing work your campaign requires.
REQUEST A MARKETING QUOTE →How do I choose the best book marketing services?
Look for a clear scope, written deliverables, honest expectations, real examples and transparent pricing. Avoid providers that promise specific sales, rankings or other outcomes they cannot responsibly control.
Do you buy reviews or use fake engagement?
No. We do not buy reviews or use fake engagement. We encourage honest reviews from real readers and work within the rules of the platforms involved.
Can NYC authors work with you remotely?
Yes. NYC authors can work with us remotely through shared documents, marketing materials and scheduled consultations. Planning, reviews and campaign discussions can be handled remotely throughout the project.
EXPLORE BOOK MARKETING NYC →
Give Your Book
a Clearer Path
to Readers.
Tell us where your book is in the publishing process, what you want marketing to accomplish, and what kind of support you are looking for.
We can use that information to understand the project, identify the relevant marketing scope, and determine the next step for your book.
Tell Us About
Your Book.
A few details help us understand the book and the marketing direction you are considering so we can quote accurately.
Special Offer!
Ready to publish your book? Let's discuss your project today and get a free quote.
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